Central Oregon Visitor’s Association hired Citrus interactive to concept and deliver a multi-channel campaign focused on building and reinforcing a more robust winter tourism in central Oregon. All broadcast channels were strategically scheduled to bring audience members to the COVA website, where the call to action was to get them to sign up for a newletter campaign and receive a hard copy of the visitor’s guide.
Blancomedia was brought in to take flat illustrations and turn them into an engaging website. Using Flash technology we created the animations and programming logic to bring the concept to life.
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